I’m a brand-centric Consultant, Creative Director & Designer.
I have more than twenty-five years of creative experience and expertise working with many organizations, from non-profit start-ups to Fortune 500 companies. I’ve been freelancing full-time for the past seven years. My most recent full-time role was four years as a Creative Director in the digital/technology industry, where I oversaw multiple internal and external projects, budgets, and deadlines from concept through completion.
I previously owned Nuance Marketing Group, a full-service marketing firm, where I managed two offices with six employees, four freelancers, and roughly 80 accounts, for 13 years.
My background includes corporate brand/identity development and implementation, B2B, B2C, new business development, ad agency support, campaign development; print – publication/catalog development, quarterly/annual reports, brochures, direct mail, advertisements, postcards, newsletters, flyers, large format/billboards; digital – marketing, web development (WordPress), email campaigns, digital signage, way-finding, UX/UI interactive development, and social media support, as well as unique marketing/packaging/promotional solutions. I also provide digital illustration, and creative writing.
I work on both Mac/Win platforms (prefer Mac), and have extensive Adobe Creative Cloud/Suite, Microsoft Office, pre-press/pre-flighting and print brokering experience, as well as a working knowledge of HTML and WordPress. I’ve developed marketing/communications strategies, initiatives, and guidelines; as well as provided oversight of creative and account teams to assure appropriate objectives, schedules, and budgets were met.
I graduated with honors from Missouri State University, and currently have a 4.0 toward a Masters in Integrated Marketing Communications from West Virginia University.
My professional summary:
- More than twenty-five years as a freelance creative resource for clients nation-wide.
- Agency experience – graphic designer through creative director.
- Integrated direct response marketing, print, web and design specialist.
- Fast, focused, able to efficiently manage multiple time-sensitive projects.
- Skilled in directing, reviewing and enhancing the work of other team members.